Structuring and Supporting an Efficient and Effective Sales Strategy for Bottom Line Success


As sales organizations become more process driven and scientific, sales operations has taken on a new level of importance, with thousands holding the Sales Operations title in the U.S. alone. Each year, new trends and technological developments force Sales Operations Leaders to re-evaluate their strategies and technical resources to ensure continued sales growth. The faster Sales Operations Leaders can adapt to these changes, and structure and support an efficient and effective sales operations function, the more they can leverage these changes for competitive advantage and bottom line success. According to McKinsey, “companies that build world-class sales operations functions can realize one-time improvements of 20 to 30 % in sales productivity, with sustained annual increases as high as 5 to 10 percent.”      

The 2018 Sales Operations Institute is the ideal setting to exchange best practices and strategies to help shape your organization’s world-class sales process and function with fellow VP level Sales Operations Executives from B to B, Fortune 1000-sized organizations across North America. Join this gathering of experienced Sales Operations Leaders, for the benchmarking of ideas and the opportunity to network in an intimate, senior-level environment. Through a series of interactive panels, roundtables and keynotes, you will be armed with the tools and actionable insights necessary to rise to today’s sales challenges.




The Whitley, Buckhead, Atlanta, GA
3434 Peachtree Road, Northeast, Atlanta, GA 30326
Phone: (404) 237-2700


The Whitley, a Luxury Collection Hotel, Atlanta Buckhead is located in the heart of Buckhead, the city’s finest neighborhood and a global trendsetter in fashion and cuisine. Peruse the seemingly endless options at Phipps Plaza, Lenox Square, and The Shops Buckhead Atlanta. The area is also home to several countries’ consulates and such outdoor activities as hiking and kayaking. Hartsfield-Jackson Atlanta International Airport (ATL) is 19 miles away.