Networking

2017 Talent Acquisition Institute - A Thrilling Success!

The inaugural Talent Acquisition Institute meeting wrapped up just last week and proved to be a resounding success! Comments from TA Executives included:

“This is the best conference I’ve attended. It was great being surrounded by TA professionals who understand the industry and having the opportunity to interact and share best practices. This conference exceeded my expectations in every way.
“The speakers clearly understood recruiting. They were strategic and on point with their presentations that focused on real TA challenges. This is the best conference I have attended in years. It was an excellent use of my time and I will definitely use several of the ideas and strategies when I go back to the office. I usually do not like meeting with vendors but they shared new products and ideas that I wasn’t aware of.”
“We’re all too busy in our day to day roles to think about future state, therefore, I found this conference very helpful to enable me to pause and determine what is most important to running this function for ourselves, our candidates and our business!”

Whether the executives were discussing proactive sourcing, the varying impacts of technology and social media on acquisition efforts, the importance of data and analytics in today’s acquisition strategy, the importance of building an employer brand for an improved candidate experience or best practices for building a pipeline of talent, it was clear that they relished the opportunity to be able to share ideas, learn from one another’s experiences and maximize their time at the meeting through attending sessions, meeting with vendors and networking.

With responsibilities for a broad range of both strategic and transactional activities, the Talent Acquisition Leader’s role is often described as that of an “Advisor”, and in this dynamic corporate landscape, Heads of Talent Acquisition need to continually develop themselves into this role of ‘Talent Advisor’, as Celia Harper, Danaher’s VP of Talent Acquisition reminded us in her dynamic and passion filled session on “The Talent Advisor’s Journey.”

After a highly productive 2 ½ days, the Talent Acquisition Leaders returned home, fresh with ideas for starting or improving various initiatives having forged many new relationships and renewed their sense of purpose whilst at the Institute. 

IPMI hosts a series of Executive HR Meetings. For more information on the upcoming HR Management Institute Meeting, July 23rd – 25th, 2017 and next year’s Talent Acquisition Institute, May 20th – 22nd, 2018, please contact Amy Hallman at ahallman@ipmionline.com or comment below.

Marketing in 2016 - Quality Content to Improve your Content Marketing Strategy

“The Biggest Trend in Marketing” is buzzing – again. With new technologies and systems being developed, marketing trends are constantly changing, causing teams to re-invent and evolve their current strategies to adapt and stay relevant. This year, CMOs and marketing leaders are paying close attention to the importance of content marketing and how they can create and push content to grow their customer base, their brand and their online presence.

When it comes to content, more doesn’t necessarily mean better. To capture your current audience and attract new customers, your goal should be quality over quantity. Collaborating with your team to create both engaging content and a strong content marketing strategy will generate win/win results – your customers will be satisfied and you will be improving your SEO and maintaining your company’s reputation.

Network, Network, Network!

User-generated content is a simple and cost-effective way to gain new customers and have authentic content. When people are looking to switch to a new brand or try a new product or restaurant, they are likely to turn to customer reviews. Instead of just hoping people will find positive reviews of your company somewhere online, use your network! Contests are a great way to get your current followers involved. For example, your company could host a social media contest and encourage followers to take pictures of themselves, tag your company and use a contest hashtag to be eligible to win a prize – for free, your brand reaches the followers of your followers, increasing your brand awareness. Further, sharing the winner’s picture or top 5 on your page shows that you are engaged with your customers and will be known as a genuine company.

Similarly, another way to leverage user-generated content is to create partnerships with a network of influencers. If possible, your company should allocate a budget to hire well-known and well-liked influencers, as people are more willing to give a new product a chance if a celebrity/influencer promotes it.

Show me a Story – I’ll make it go Viral

A viral video is like hitting the content jackpot. While it’s common to resort to skimming an article, people are more likely to watch a video in full, especially if it is captivating. YouTube is one of the largest search engines and if your current followers like what they see, they will share the video to their own networks – your video will go from being seen by your employees to being seen by millions or more.

Further, with platforms such as Snapchat, Periscope and Vine it is quick and simple to capture a short clip of content and share it to your network. With Periscope your followers can watch your experiences live and will make them feel as they are part of the journey, and Vines are entertaining and are popular for sharing. Short clips also create the opportunity to tell a story as you can create ‘episodic’ videos, enticing viewers to come back to see what happens next.

This year, the International Performance Management Institute is hosting theDigital Marketing Leadership Institute from September 25th – 27th at The Ritz Carlton, Naples FL. Here, digital marketing leaders from 3M, Unilever, HSBC and many more will come together to discuss the latest marketing trends and how to strengthen their current strategies. Don’t miss Bill Rancic keynoting the initiative speaking on "How to Succeed in Business and Life". Join the inner circle of the brightest minds in digital marketing leadership today.