Partnering for Success: Bill Rancic and Marriott International Join Forces to Engage The Next Generation Traveler

In September 2014, Marriott International launched Marriott’s new Content Studio, taking this global enterprise to the next level. The studio, led by David Beebe, VP Global Creative and Content Marketing at Marriott International, is part of their digital marketing strategy, and it is designed to generate engaging and trustworthy content that will attract travelers to experience their vacation the Marriott way. Through entertaining short movies, (Two Bellmen and French Kiss – each with over 5 million views on YouTube) social media, influencer partnerships and captivating online content, Marriott has seen its booking rates and social media channels soar.

This year, keep Marriott on your radar – the company has signed an exclusive developmental deal with Bill Rancic, Entrepreneur, Author and Winner of the 1st Season of the Apprentice – and this is content you won’t want to miss. The developmental deal consists of two projects. The first is a travel documentary of Bill Rancic and his family as they travel throughout Venice, Italy, exposing viewers to the city’s culture, sights and exquisite delicacies, making their way to the JW Marriott Venice Resort & Spa on the private island of Isola delle Rose. The second is a six-part digital series of Rancic traveling through America and helping out small businesses and restaurants gain success. Both of these projects will premiere in the fall of 2016 and will be distributed exclusively on Marriott-owned channels including digital video platforms, Marriott.com, in-room and partner channels. Further, as production is underway, both Rancic and Marriott will share behind-the-scenes content to include viewers and make them a part of the journey.

From September 25th – 27th 2016, both David Beebe and Bill Rancic will be at theDigital Marketing Leadership Institute, taking place at The Ritz-Carlton Golf Resort in Naples, Florida. Beebe will be leading a discussion on M Live: Marriott International’s Global Social Media and Real Time Marketing Command Centers around the world. He will be sharing the story of how M Live came to be, the strategies the team uses to leverage technology and data to engage consumers, ROI and winning content for social media. Rancic will be keynoting, “How to Succeed in Business and Life” and will share the lessons he learned through his business experiences and how he got to where he is today.

Don’t miss out on the chance to be front row as these two hit the stage on Sunday September 25th at the Digital Marketing Leadership Institute. Join the Digital Marketing Leadership Institute group here on LinkedIn to request your invite to collaborate with S/VPs of Digital Strategy, S/VPs of Digital Marketing, VPs of Global Marketing, Chief Marketing Technologists, and Chief Digital Officers like yourself, through innovative roundtable discussions, interactive think tanks, private business consultations and fun networking functions. Digital Marketing Leaders from Philips, 3M, Intel, Sun Life Financial, People’s United Bank, and Toshiba will be there - join the inner circle and secure your seat at the table today.