We are customer analytic experts who uncover actionable insights about your customers to enable more profitable relationships through engagement and 1:1 marketing. We bring a solid and experienced foundation of consumer research methodologies, data analysis, and modeling into our marketing planning process. We utilize the insights we gather and our 1:1 marketing experience to improve current programs or design new pilot marketing initiatives. Cogensia can help you get more customers, keep guests coming back and grow more profitable relationships.
Employee Advocacy Marketing Platform focused on enabling organizations to involve employees in their content marketing efforts. We help drive brand reach/awareness, lead generation and industry thought leadership, at scale
Relevance delivers integrated content strategy, SEO, PPC, paid media, digital PR, and robust analytics solutions that make our clients’ creative and data-driven marketing efforts smarter, more agile, and more effective. Relevance’s clients range from mid-sized B2B companies to an array of top global enterprises. Clients turn to Relevance for an experienced digital marketing partner that blends analytical and creative abilities by using a well-researched, data-backed approach to justify all strategic recommendations and actions in its service areas.
Since our founding in 1980, Sirius has become one of the world’s most expansive solution providers. Based in San Antonio, TX, Sirius has 1900+ employees and 5000 certifications. Our solutions have improved business processes, increased brand awareness and campaign success, and delivered a significant return on investment for some of the world’s largest companies. In fact, we have won more than a dozen awards for our innovation and collaborative partnerships. We apply our experience in areas such as mobility, engagement and collaboration, and both B2B and B2C commerce to help you make scalable and enduring choices that will live up to your business needs. Our expertise extends to industry-specific solutions that comply with regulations and satisfy user requirements unique to the Healthcare, Retail, Financial Services and Insurance verticals. Finally, our capabilities in marketing and brand management, digital strategy, user experience and design, requirements engineering, and big data and analytics transform your vision into reality and ensure each of our solutions meet one promise: business and technology aligned. With offices across North America and India and the ability to provide solutions from the data center to end-user campaigns, we have the capability to support and deliver solutions of any size and any scope.
Is Your Brand Strategy Innovative Enough? Driving Growth Through Strategy Innovation.
As all marketers know, brands succeed when they do two things well. They have to be relevant to a clearly defined target group and they have to be clearly differentiated from the competition. The essential distinction between a brand and a commodity is the value of differentiation. Yet it’s differentiation where most brands are falling short according to several recent studies. So much focus has been on the evolving media landscape and message delivery that many brands seem to have lost focus on this most fundamentally vital strategic need. On the other hand, there is evidence that fundamental strategic differentiation represents the biggest opportunity for brands to grow and increase ROI for businesses.
In this session we’ll show you how to ask the right questions about your existing brand strategy and demonstrate some of the powerful tools used in strategy innovation to create meaningful differentiation. Participants will engage in topics including:
- Lessons from recent brain science that change the very nature of brand strategy.
- Lessons from successful Silicon Valley start-ups that show how to frame brand strategy in a fundamentally differentiating manner.
- How to avoid the process traps that kill strategy innovation and result in me-too brands.
DODIE SUBLER Founding Partner, Tait Subler
In 2000, Dodie Subler co-founded strategy firm Tait Subler to help brands realize the economic benefits of strategic differentiation. Today, Dodie spearheads strategy innovation initiatives for Fortune 500, entrepreneurial and not-for-profit organizations. Tait Subler clients include Best Buy, Nike, Red Wing Shoes, GUCCI, Pine River Capital Management, Johnson Controls and Earthjustice among others.Prior to co-founding Tait Subler with Bruce Tait, Dodie held leadership roles at Fallon Worldwide where she was charged to lead the transition of the advertising agency to a more integrated creativity company. Her strategic influence on such clients as VF Corporation, BMW, Nikon and Philips/Magnavox was respected as much for its impact across the client’s organization as it was for its award-winning creative work.
Previous experience also includes strategy, innovation, and marketing communications roles at the Marriott Corporation and at full-service creative agency, Earle Palmer Brown in DC.
Prophetic is a northeast Ohio-based marketing agency delivering innovative branding solutions and promotions marketing based on proven methods. We leverage decades of experience to build smart, engaging, consumer-focused campaigns that reach audiences with impact and authenticity. We execute strategies rich in creative and analytical insight to help clients meet their goals. We don’t just help clients see into the future, we collaboratively shape their place within it.